Branding is about the identity of your company and as such you must be clear about what identity you have or want to have. It is one of the most important aspects that you must take into account before or during the development of your project. This will be fundamental when it comes to positioning your brand in the consumer’s mind so that they remember who to turn to when they require a service or product like the one you have. To achieve this you need a study of the needs of your project, a suitable creative process and coherence in the uses and applications of the brand. The keys to good branding are transparency, simplicity, personality and consistency.
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Logotype, typography, colours, shapes, elements… everything you need to make your brand work graphically.
Corporate identity manual
This is the “modus operandi” of your brand. It will help you with the applications of your brand, its distribution possibilities or how to use it at any given moment. You should always have it at hand to achieve coherence in your graphic actions.
Sometimes the brand of your dreams is not the first to be found. We will present you with as many versions as you need to find the ideal one.