A SEM (Search Engine Marketing) strategy is about online advertising campaigns, instead of renting a space to place your ads on the street, it is about renting a space in the first results of Google. It will also be much cheaper as you will only be charged for the clicks (PPC or pay per click) that are made by interested people, increasing the possibility of conversion. These are short term strategies, they are very useful to make a product or service known in a short time, attract a very segmented traffic to our website or “fight” with large companies in the sector in question, among other advantages.
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Study and analysis
Study of the market, competition, target and keywords. Development of the strategy to be carried out and management of the campaign budget.
Implementation and control
Campaign implementation and control. Efficient optimisation of the investment.